CASE STUDY
STORY TIME: ABOUT CUDDLES AND CARE
She came to us with a clear vision and made it easy to deliver on her needs and 3x her engagement.
Jessica is a go-getter and as such, a super busy business owner. She is focused on the growth of her business and wanted to delegate the heavy lifting of her social media. She came to us with a clear vision and that made it easy to deliver on her needs. In the first month alone we saw massive transformation.
DELIVERABLES
- IG Feed refresh with new templates, designs and typography
- Social media management and content creation: Instagram & Facebook
- Defined hashtag strategy and hashtag bank
- Reels videography and reels editing
- Notion client dashboard for content ideas and coordination
- Monthly reporting
“Hiring Rubi has been a game-changer for my company.”
THE SOLUTION
Cuddles & Care brought Studio Chitchat on in early 2024.
Rubi’s approach to content was very hands on. We got to crafting a great strategy for Cuddles and Care, as well as a social media visual identity. We also tackled the element of connection via a series of content pillars that were proven to garner higher engagement such as her "Honest Talks with Jessica" which was inspired by her appreciation of the brand Honest by Jessica Alba. This made perfect sense since the motherhood niche needs those raw and honest conversations at the forefront.
We also needed to show that Cuddles & Care was not just any night nanny agency. The knowledge they provide along with their nurturing nature needed to be highlighted and conveyed professionally and clearly.
“Our design needed a makeover and she captured and executed my vision flawlessly (even better than I could have imagined!). I was on the fence with bringing someone on due to not the best experiences in the past, but I've definitely found "my person" to move the brand forward with our social media presence.”
THE CHALLENGE
Having to manage everything at once and feeling like her content was misaligned with her target demographic.
Cuddles & Care caters to a higher-end demographic and although her previous content contained lots of great information, it was not landing with her desired clientele. Something needed to be done about the look and feel.
Not only this, we needed to figure out a way to connect her audience to her brand via her content on an emotional level.
“From my client intake form to our first meeting, [Rubi] has shown so much detail in everything she does. She really took the time to understand my business, our ideal client and brand voice.”
THE Results
Cuddles and Care's social media started showing results. Plus it didn't hurt that Jessica was receiving compliments left and right! People acknowledged that the change reflected her brand's caring essence along with its science-backed approach.
- Clean cut templates and designs
- Clear content pillars and values we lean on
- From a 5% average engagement rate to up to 40% and an average of 12% engagement across the board
- Jessica can focus more on her expertise and have a high level approach to content than being in the weeds of it
“I couldn't do this without Rubi, and I hope I never have to!”
Now, Jessica can wear her CEO hat and plan for the next steps, which we're all veeeery excited about 😉
READY TO DO MORE OF WHAT YOU LOVE INSTEAD OF WORRYING ABOUT MARKETING?
Fill out our intake form and see how we can help you grow your business.
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