CASE STUDY

Moody Mound

Beauty Products

E-mail Marketing templates and designs for skincare brands

By studiochitchat

STORY TIME: ABOUT Moody Mound

Moody Mound needed a new e-mail marketing look.

Made by a woman for all women. Moody Mound is a post-hair removal aftercare designed for our most sensitive areas.

Created by licensed esthetician, Courtney Martin, who gets up close and personal on the regular, Moody Mound combats the most common confidence crushers she saw in her waxing clients: ingrowns, razor burn, irritation, bumps and hyperpigmentation.

DELIVERABLES

  • Initial kick off call and goal setting
  • Klaviyo template design for welcome series
  • Branded graphics/iconography
  • Design implementation
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THE CHALLENGE

Time & the amazing brand wasn't reflected.

Courtney began refreshing her e-mail marketing and with that came refreshing the look of her e-mails as a whole. Moody mound is bold, fun and sexy. We wanted to showcase that and amplify it. Courtney also had just welcomed a new baby into the world so time was even more of the essence so we happily took the lofty task off her hands.

The Results

Moody Mound received a set of 8 templates to work with and rotate through their e-mail marketing campaigns. With preset templates it became easier than ever to swap out creative elements and make each campaign their own. Not only that, the brand is clearly shining through as it was intended to. Courtney also earned some time back to spend with her baby and relax as the busy mama-business owner that she is.

"I feel like you really understood the assignment. You nailed the vibes of Moody Mound 🧡"

Want to refresh the look of your e-mail with beautiful easy-to-use design that connects with your audience? Let's chat!

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